With near 100 degree heat here in Philadelphia, it’s safe to say a short trip to the Windy City will be a nice break. As an editor, I always look forward to checking out what new products are out there as well as seeing some familiar faces. Hopefully I will get a chance to talk to many of you about some of the new and exciting things happening with PromoMarketing.com and get your feedback on what you need from us to run your business better. See you all there.
Other Industry News:
Top Brands Adds Lufkin Tape Measures
Oshkosh, Wisconsin-based Top Brands Inc. announced effective July 15, 2008 it is representing Lufkin imprinted measuring tapes in the promotional products industry. Top Brands will also represent the other well known Cooper Hand Tool brands of Diamond, Crescent, Plumb, Nicholson, Wiss and Xcelite.
For more information on Top Brands, visit www.tb-imprints.com
iPROMOTEu’s Fourth Annual Affiliate Forum a Huge Success
Wayland, Massachusetts-based iPromoteu held its Fourth annual affiliate forum on June 18 to 21 in Boston. Approximately 75 of iPROMOTEu’s top affiliates attended the forum and were treated to an array of educational and professional development programs. Speakers from top promotional products companies and organizations, including ASI president & CEO Tim Andrews and PPAI chairman Stan Breckenridge, gave presentations. Other speakers included leading industry consultant Cliff Quicksell and the president of Gemline Jonathon Issacson. A trade show was also held where 70 of iPROMOTEu’s preferred suppliers exhibited, offering special deals exclusively to those affiliates who attended the forum.
Ross Silverstein, the president and CEO of iPROMOTEu, commented, “The forum was terrific this year. I am so pleased with the tremendously positive feedback we’ve been hearing from our affiliates and from participating suppliers.”
SDI and ECRM Launch Advertising Planning Tool
Plymouth Meeting, Pennsylvania-based SDI, a leader in innovative health-care analytics for the pharmaceutical and health-care industries, and Cleveland-based Efficient Collaborative Retail Marketing (ECRM), a provider of category- and season-specific planning tools, announced the launch of a analytical tool designed to help health-care and cough/cold-related companies to maximize return on investment for their promotional expenditures. The FAN Promotional Index (FPI) tool measures the degree of correlation between historical promotions and the affected population levels throughout the cold/cough and flu seasons.
“Only 15 percent of shoppers walk down the drugstore ‘cold’ aisle in a non-cold/flu season, so it is vital that advertising campaigns and in-store displays are timed to match the narrow windows of seasonal illnesses,” said Scott Hanslip, vice president of OTC Health at SDI. “Last year, the peak of the cold season was in February, yet retailers were taking down their cold endcaps at that time—significantly reducing their potential sales. With FPI, decision-makers have access to data that clearly identifies the timing required to best leverage market opportunities and maximize revenue,” Hanslip continued.
By leveraging the FPI data analytics and reporting tool, manufacturers and retailers can review timing and severity of the overall cough/cold season.
“Within this ‘need-driven’ category of cold/cough and flu, mistiming an advertising event can lead to costly and inefficient trade spending,” said Hanslip. “Now, manufacturers and retailers can use FPI to identify when the population is most likely to be afflicted and motivated to purchase cold/cough and flu products.”
For more information on SDI, visit www.survdata.com or call (610) 834-0800.
